Paid Social Manager (m/f/d) - Performance Marketing

EDURINO sets new standards for early childhood education through hybrid learning.

We merge engaging digital worlds with haptic play elements to prepare children for the future in a safe environment, empowering them to discover their full potential.

As one of Europe’s most innovative EdTechs, we’re already generating double-digit million revenue today. Following the successful close of our €17m Series B, we are now steering toward our next decisive milestone: achieving sustainable profitability as the foundation for our further expansion.

• Own daily Meta campaign operations, aiming for peak performance through thoughtful budget scaling, real-time bid adjustments, and smooth execution
  
  

• Drive our strategic testing velocity by independently scaling creative experiments and A/B tests to hit ROAS and CAC targets
  
  

• Lead the creative pipeline coordination by bridging the gap between raw ad concepts and creators, ensuring high-impact assets are delivered and launched on time
  
  

• Implement and deploy custom landing pages, managing the technical execution and funnel optimization to lift conversion rates
  
  

• Execute deep-dive data analysis into campaign and landing page metrics to provide actionable insights that inform our long-term Meta strategies
  
  

• Coordinate seasonal promotions and new product launches by aligning creative concepts with broader business goals
  
  

• Collaborate cross-functionally with the wider marketing and product teams to ensure our Meta strategy remains agile, streamlined, and synchronized with our mission

We are looking for a performance marketer who has moved past just setting up ads and truly understands the business of growth. You possess a systematic funnel-down diagnostic mindset and the resilience required to navigate seasonal peaks and rapid strategy shifts without losing focus.

• 2+ years of hands-on experience in performance marketing, managing and scaling Meta accounts independently within a B2C or E-Commerce environment

• Proven experience of turning raw data into action plans and meaningfully improving conversion rates through landing page and funnel optimization

• Technical mastery of Meta Ads Manager, including knowledge of bidding strategies, audiences, and technical tracking like Pixels and Conversions API

• Proficiency in both English and German (C1+) to confidently launch ads and landing pages for our core markets

• Experimental mindset with a deep passion for psychological hooks and creative messaging

• Bonus: You bring experience scaling TikTok campaigns